goldRush Rally Selects ID Agency As Agency Of Record

Avatar tecthis | November 27, 2017

The Los Angeles agency will provide marketing and public relations services for the nation’s premiere automotive lifestyle rally for the second year in a row.

LOS ANGELES, CA, Dec. 15, 2017 – ID Agency, a full-service marketing and communications agency has been appointed for the second year in a row the Agency of Record for the Gold Rush Rally – the premiere automotive lifestyle rally for the United States.

As Gold Rush Rally approaches its tenth event it is regarded as one of the pre-eminent annual motor rallies held in the United States. The annual event attracts enthusiasts and influencers from around the country, who gather to appreciate the high-performance automotive lifestyle, while enjoying breathtaking routes, five-star accommodations and VIP entertainment throughout the programmed tour.

“We are thrilled to be selected as the Agency of Record for Gold Rush Rally – It’s a brand that engages people who are both adventurous and passionate about cars,” said Victor Carrillo, president and founder of ID Agency. “We’re truly excited to expand visibility and appreciation through our collaboration.”

ID Agency has extensive experience in the automotive and lifestyle industries. It also has wide-ranging relationships within the motorsport industry and with consumer decision-makers, making the relationship a natural pairing. ID Agency will help to bring greater awareness of the upcoming Gold Rush rally to consumers as well as its business plans to potential industry partners and sponsors. It will also work closely with the Gold Rush executive team to curate creative, integrated campaigns and events for multiple audiences.

“Gold Rush is pleased to partner with ID Agency. The team has great vision and a passion for what we’re doing as an automotive lifestyle brand,” said Gold Rush Rally Founder, Ramin Arami.” We look forward to working with the ID team to take our events to the next level.”

The 2018 Gold Rush Rally is set to take place from June 22nd to July 1st, 2018. This year’s event will be starting of in one of the oldest cities in the United States, Boston will provide us with an unforgettable backdrop to kickoff GRX. From there our journey will take us to some of the most iconic cities across the country starting with a long awaited goldRush rally encore in New York, NY. Then off to the “City of Bridges” Pittsburgh, PA and of course none other than “Motor City” Detroit, MI is on our list. Followed by “The Gateway to the West” St Louis, MO and iconic Memphis, TN. Still driving, we hit Dallas, TX and Albuquerque, NM before landing in the upscale southwest city of Scottsdale, AZ and end in none other than Las Vegas, NV our home away from home.

ID Agency is a leading automotive and lifestyle marketing agency. Based in Los Angeles – the birthplace of contemporary automotive culture and a breeding grounds for street art and action sports – ID cultivates these elements to create campaigns that build and promote authentic brand connections with modern consumers.

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